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The Benefits Of Buying Seo Placement
By Chris Angus
A discussion of the benefits of buying placement and how it can be part of a successful search engine optimization strategy for a website.

Search engine optimization consists of about a 100 techniques of which buying your way to the top of a local search engine is just one. This is sometimes simply referred to as buying placement. As only about 30% of people actually click on these (studies have shown) it is probably a good idea not to rely on buying placement solely to bring business to your website.

However used in tandem with other strategies, buying your way to the top of the search engine page by buying placement actually has quite a few benefits. First of all simply optimizing your copy can take awhile especially if you are doing it all yourself. Getting a service to do it for you could save you some time. On average it takes most people about two months to a website on their own and sometimes as long as a year before they see this have any effect on their search engine page rankings.

The best and cheapest way to buy placement is to do it through a pay per click program. The risk to your pocket book is minimal especially

if you go to the time and trouble to test your keywords first. Most of the big pay-per-click systems on the most well known search engines have set up test programs so that you can see whether or not your choice of keywords actually drives customers to your site. This is important, as you donít want to spend money on keywords that donít work for you.

Keep in mind too that you should always be monitoring your pay per click campaigns to see how much of the business sent to you actually produces buying customer. The last thing you want is a busy website that is full of non-purchasing or non-converting visitors Ė unfortunately sometimes that is a by-product of buying placement no matter how good your selection of keywords initially seemed to be.

Christopher Angus is a and Website Marketer. He can be contacted at: Sales (at) Loake ShoesCar InsuranceWindows Bournemouth

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