car search engine header graphic

Internet Marketing – Long Term Strategy
By Halstatt Pires
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization – “SEO”

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three

There are three, and only three, search engines that matter when it comes to – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them



worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

Halstatt Pires is with MarketingTitan.com - providing internet marketing services.




car search engine articles:
Seo - Writing Seo For A Living
By Chris Angus
Sometimes if you get good enough at writing SEO you start considering doing it for a living. Be warned however --this is not a career for people who are perfectionist or who see it as a way to having Read more...
Improving Seo With The Mini Net
By Chris Angus
A definition and examination of the notion of the mini-net and how Internet gurus recommend it like Michael Campbell as a way of improving your SEO.Mini-net is just a buzz word coined by SEO Read more...
car search engine news:

Google Ads Do Not 'Pop Up'
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033" border="0"/></a></div>
YouTube Copyright "Fair Deal" Methodology
Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032" border="0"/></a></div>
"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...
Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332" border="0"/></a></div>
Revenge of the Straw Man Argument: Jarvis Unhinged
Jeff Jarvis, apparently writing a book called What Would Google Do?, must have Michel Foucault spinning delightedly in his grave, as he has just discovered post-modernity! Jarvis asserts that "the Internet" is what "... opens up creativity past one-size-fits-all mass measurements and priestly definitions."I understand that as a journalism professor whose job apparently hinges on the lucrative current trade in old-media-bashing, Jarvis sort of has to say this stuff. "Curmudgeons" don't get invite <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331" border="0"/></a></div>
Google Street View: showing us what we may or may not want to see
I?m typing this post from my basement. Yep, I?m holed up here with bottles of water, canned tuna and powdered milk ? everything I?ll need to survive the Apocalypse. I can only assume Judgment Day is upon us, given the new low human contact recently hit when Google employee Michael Weiss-Malik proposed to his girlfriend using Google Street View. We?re all probably familiar with Google?s kitschy new gadget now ? you know, the one that essentially combines Google Maps wit <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737" border="0"/></a></div>
Example SearchMonkey Deployment
So basically, what SearchMonkey does is allow publishers to push their customized content look and feel right into the Yahoo Search results. Well, not push, actually, but make available, based on open formats. So for users who opt into the widget for any given company's rich content, if the listing for that content comes up in search results, custom look-and-feel info included. So if it's a Yelp review, you get a bit of the Yelp "richness, look, and feel" right on Yahoo.When I search for "g h jo <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737" border="0"/></a></div>
Linkworthy: Yahoo and Searchmonkey Progress
Linkworthy for a Friday:Yahoo is now automatically enabling formatted Yelp, LinkedIn, and Yahoo Local results via its SearchMonkey rich data / open formats platform. I'm a big fan of SearchMonkey and happy to see Yahoo forging ahead with it. P.S. Yahoo should acquire Yelp and LinkedIn.This dude is dumping Outlook for web-based email. Welcome to the club, finally! It's interesting to note from his article that major web host Dreamhost encourages all of its customers to stop using their email serv <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279" border="0"/></a></div>
YouTube and Speech Recognition
The digital world will take a step towards being even more searchable when YouTube videos are annotated with metadata pulled out of speech with the aid of speech-to-text technology. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299128739"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299128739" border="0"/></a></div>
With Friends Like Sarah Lacy, Cuill Needs No Enemies
Sarah Lacy's defense of Cuill suggests that the story they came out with should have been three of their main strengths (as opposed to "superior relevancy"). (Maybe it's just me not being knee-deep in relationships with VC-funded search startup pitchmen in the Valley, but the story that refuses to refer to the major user benefit - relevancy - is one that sounds like it's already grooming itself for acquisition.)The story purportedly should have revolved around three Cuill strengths:indexing more <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298818445"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298818445" border="0"/></a></div>
Gen-X'ers Bowling Alone?
When MySpace and Facebook started taking off, it was common knowledge that online social networking was a frivolous young person's activity.But as the technologies and audiences evolved, the stereotype melted away entirely. We got used to thinking of non-adopters as strangely stubborn or churlish. People of all ages, it seemed, were equally likely to have a large friend list. Social media accounts were becoming like a cellphone - yes, teenage girls still ran up ridiculously high bills and/or exp <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298776161"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298776161" border="0"/></a></div>