web site seo header graphic

Content Management Systems Equal Business Suicide!
By Ben
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS). There are a number of open-source CMS products, such as phpWS, Mambo, Plone, Drupal, Geeklog, Siteframe, and phpNuke etc and and a plethora of proprietary CMS products espoused by individual web design companies as the answer everything from lack of HTML knowledge to rapid shopping cart deployment etc.

Expressing this in simple terms, its said that possibly as high as 80% of online purchases are made from leads generated by search engines. CMS systems place a huge handicap on achievable Search Engine rankings. meaning there is a direct, immediate and practically insurmountable conflict with business aspirations. There are multiple reasons for this.

Duplication of Content
Search engines loathe duplicate content. In the average CMS, there are numerous common design elements, images, HTML and/or JavaScript code blocks etc, which are portrayed across ALL sites using the same system, and this is not a good thing.

Many CMS systems make it hard to impossible to generate unique page Title, Description & Keyword meta-tags, meaning all pages can look identical in search engine results. Many CMS systems do not permit you to assign keyword-rich image names, or apply unique and specific image ALT tags, and the page file names are usually not directly controllable. Few CMS systems allow you to easily add anchors on specific pages, and to link to those anchors from other pages. All of this translates into losing you valuable search engine optimisation opportunities.

Shared IP Addresses vs. Unique IP
Proprietary CMS systems usually go hand in hand with a "total package deal" that includes web design, web hosting and CMS.

The hosting is invariable on a "shared server" meaning your site has the same IP Address as all other sites on the server. Should a situation occur Where another site or sites are offering very similar or identical products and services, there is a potentially serious conflict of interest which the web design & hosting company will probably not advise you of! The first
site is highly likely to be given priority rankings and treatment by the search engines, and all subsequent sites are highly likely to be consigned to oblivion as Search Engines will probably regard them as "duplicate content!"

So two or more "Christmas gift shops" on the same "shared server," or two or more "human resource consultants" face a problem they will be blissfully unaware of. Having a unique IP address assigned to your site is far more sensible!

Open-source CMS systems are written by geeks and nerds, for other geeks and nerds. It is painfully obvious that none are written by people with the faintest understanding of search engine optimisation, or an awareness of the old adage "form follows function." As for "usability testing" there is no demonstrable evidence that any research and science has been applied to either the user or the administration interfaces! Unfortunately, the same criticisms can be levelled at the commercial CMS systems on offer.

CMS and Being Held To Ransom
In terms of the proprietary CMS systems, you are also seriously at risk of being captured and held hostage by your web design company, because they now "own" your site and you cannot easily escape without sacrificing your total investment. In this respect, use of CMS demonstrates a complete lack of business risk analysis. From that point on, you can also be
systematically milked like a cash cow for every amendment, change, edit etc that they carry out on your behalf! Believe me, it happens every day... and I've seen people charged $90 for a simple edit that took me less than 2 minutes to implement!

CMS Saves You Money?
Yeah, right!!! The overheads of managing a CMS are usually far in excess of managing a conventional site. Content percentage-wise, most sites actually change very little, and the majority of pages are static and do not change at all. CMS is total overkill for the average business site.

Stand Out from the Crowd
To succeed on the web today, you need to be a clearly unique entity, with original content, properly organised, logically described, and all pages must be optimised for a set of specific keyword phrases that accurately describe your products or services. Anything less is a compromise, and is to YOUR business detriment. A CMS system has a direct, negative impact on almost all desired outcomes - from minimising business risks, improving search engine rankings and prompt return on investment.

Article Source: http://www.article-outlet.com/

web site seo articles:
Importance Of Search Engine Optimization (seo) In The Freelancing Field.
By Glenn Dasmarinas
Many high skilled freelancers in the field of web design and web development doesn't give importance to SEO. For them SEO is just a dirty web promotion technique and a waste of time. Some of them are Read more...
Outsourcing Seo Services Will Make Handling Business Simpler
By Allies Harbor
Every one these days are talking about outsourcing. Not only talking most businesses is in fact undertaking this process. Outsourcing SEO services is being done on a massive scale to earn profit. Read more...
web site seo news:

Search Engine Marketing Optimization Products Reviewed
Search engine marketing pro provides effective search-engine-marketing methods for desperate search engine marketers.
Ultimate SEO Plan for Internet Marketers
Search engine optimization for your website should be one of a webmaster's main goals. Getting traffic from the search engines is not only free but is also constant (depending on what keywords that you are targeting) traffic.
Internet Traffic and SEO Techniques
This article describes a set of procedures, also known as search engine optimization (SEO), which helps web pages to obtain better positions in search engine's search pages. Easy to implement it. And best of all, it is free.
SEO- 9 Ridiculously Easy Steps to the Top 10
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
Search Wars! Battle of the Major Search Engines
The major search engines are in the middle of a war to win more of our searches. The winner will reap billions of dollars.
SEO Services, What To Look For
There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.
Free SEO keyword analyzer tool!
Read about a free SEO keyword analysis tool. Great little free resource.
The Evolution and Revolution of Search Engines
This article explains how the search engine became to be what it is today and how it changed our lives.
Why should one use Search Engine Optimization
The article explains why should SEO be used in order to get targeted traffic towards your site so that you can get more clients and do more sales.
What Is Page Rank?
Learn the tips and tricks of obtaining a good page rank, and how to keep the organic traffic rolling in to you website.
How to Raise Your Rankings in Search Engines - Basic SEO
In this article I have listed some basic information on raising your rankings in the search engines with some simple SEO tips. This has raised my page views by 100% and my rankings with the major search engines.
SEO Elite - Search Engine Optimization Revolution or Waste of Money?
SEO Elite claims that it can help you with search engine optimization in such a way as to increase your site's visibility in the major search engines. Is this a useful product, or just another scam designed to take your money?
SEO Optimization -Get Key word Density Just Right
It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line.

Copyright 2007 by The Essential SEO to make you rich! and keyword web site seo, All Rights Reserved