Seo - Search Engine Optimization Copywriting Considerations
By Chris Angus
Can you actually ruin your business by employing copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are people friendly. Many people can recognize this type of writing and are very offended by it if they see it on the site. They see techniques in copywriting as a compensation for a less than satisfactory product.
Another thing to keep in mind is that once you send out articles to ezine or article directories or out on an RSS feed the results can be difficult to alter. writing can be costly too, not only in terms of the time you must spend figuring keywords and keyword phrases but also in the time you must spend actually writing the articles. It is also costly if you decide to hire writing specialists.
What many Internet gurus donít tell you about search engine optimization, articles also need to be done fast if they are to succeed. Many keywords go stale after a month
or two and it takes two to three months for search engines to crawl your site. This is because the search engine rankings that they consist of are often created from key words and key word phrases that are ranked in the top ten search results of a search engine. However sooner or later those keyword positions are going to change and more than likely slip down in the rankings. This also means that you need to be tied to the services of a professional copywriter to keep your copy that you are sending looking consistent. articles and copy that seems fake or erratic because several ghostwriters did it simply turns off potential customers to your site.
Chris Angus is a and website promoter, he can be contacted at sales(at)brilliantseo.com Car InsuranceBathliftsAsbestos
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Google Ads Do Not 'Pop Up'
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers
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YouTube Copyright "Fair Deal" Methodology
Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b
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"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...
Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc.
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Revenge of the Straw Man Argument: Jarvis Unhinged
Jeff Jarvis, apparently writing a book called What Would Google Do?, must have Michel Foucault spinning delightedly in his grave, as he has just discovered post-modernity! Jarvis asserts that "the Internet" is what "... opens up creativity past one-size-fits-all mass measurements and priestly definitions."I understand that as a journalism professor whose job apparently hinges on the lucrative current trade in old-media-bashing, Jarvis sort of has to say this stuff. "Curmudgeons" don't get invite
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