Ten Seo Scams And Pitfalls Ė And How To Avoid Them
By Mike Small
As a regular author on a leading specialty blog, I have the unique opportunity of corresponding with some of the greatest search engine optimization minds on the planet. Many of them provide outstanding tips. Recently I came across ten that could make or break your ranking. Iíve been given permission to share them in this article, so here we goÖ
Buyer Beware! Choose your web hosting company carefully. Be aware of the following:
1. Avoid free hosting, since search engines donít like it.
2. Make sure the IP address of your future server is static, meaning that it doesnít change over time. Some top engines donít like changing IPís due to numerous technical problems that often result.
3. Donít host with companies that host banned websites, such as spammers or pornography. Search engines might penalize, or ban you for being associated with such sites.
4. If you are seriously considering getting good search engine rankings, you need to have a private static IP address.
Linker Beware! Watch for the following scams and pitfalls when reciprocal linking (a.k.a. doing a link exchange):
5. A site might link back to you, but then get rid of the link, or move it to a different part on their site, that isnít ranked as highly.
6. A Webmaster might place a ďrel=nofollowĒ attribute in his ling to you, which makes a spider ignore the link when crawling the page.
7. Your link might be placed
on a link page that exists on the siteís server, but doesnít have a link from the actual site to it. That way a spider is highly unlikely to reach it. And if it does, due to manual submitting for example, it will not give it a high rank, no matter how popular the main page is.
8. Some webmasters will point the link to a script on their page that will redirect to your site. Since spiders donít read scripts, this link is useless SEO-wise.
9. When purchasing links, some sites will place the link on every page of their site. Google has recently begun ignoring such schemes.
Think Before You LinkÖMost current search engines analyze your inbound links before considering them. Many will give links that contain a string after "?" only a fraction of their normal importance, since these are often used in commercial affiliate linking. URLs with longer strings may even be ignored entirely.
Search engines work hard to ensure people cannot buy link popularity through offering affiliate promotions, or purchase advertising on other sites.
10. If your website is dynamic, it might make sense to create a separate page for each logical section of your site, rather than using URL string identifiers.
These tips came from some of the best pros I have ever dealt with. For any of them who may be reading this I offer my sincere thanks for sharing this incredible information.