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Search Engine Optimization or SEO


Search Engine Optimization or SEO can provide real value to your organization. My name is Ron Skruzny. I hope that you find this site on Search Engine Optimization of value. I will be adding useful information on a regular basis, either directly to this site including multimedia content or as links to other sites. If there is something of interest that you would like covered, please donít hesitate to contact me.

SEO experts can be labelled as using either black hat or white hat techniques. For those wanting to wear the black hat, this means building artificial links into the site as well as padding out the text with key words that can sometimes make the text seem rather artificial. For those wearing the white hat, content is king. If you have a well developed site then the people will not only come but will also return, often bringing others along as well.

If you are looking for quick wins with SEO then put on your black hat to develop your SEO tactics.

If however, you are looking for something more sustainable, then put on your white hat in order to develop your web site strategy. Content is king. If you give visitors what they are looking for, they will come back for more.

To improve SEO on your web site, you need to know the "5 key areas" to work on. We will cover these in our free 5 part SEO lessons. I will be adding regularly to the site including resources and reviews. I want to make this site of value to all of us. So, if you have something to add through either questions or valuable information, please raise it through the email link or through the forum.

Thatís my two bits worth at this stage. I look forward to sharing your ideas and thoughts on the art of Search Engine Optimisation.

~ Ron and the SEO Team



Here are some articles to start with...

seo articles:
Seo - Keyword Flooding Is Bad Seo
By Chris Angus
Trying to cram as many keywords as you can into your home page is called keyword flooding. This includes the type of pages where there is a Title Tag loaded with scores of keywords. Using over twelve Read more...
Seo - Services Tactics That Get You Blacklisted
By Chris Angus
Should you hire the services of a professional SEO company? Before you do this there are a few things you should know as often the SEO companies that promise results are also the ones that are Read more...
Top 10 Seo Terms Explained
what does SEO means? Translated, SEO means Search Engine Optimisation. Everybody who has a site want's a lot of traffic on it. And the best way to get good targeted traffic is from Search Engines Read more...
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