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Search Engine Optimization or SEO

Search Engine Optimization or SEO can provide real value to your organization. My name is Ron Skruzny. I hope that you find this site on Search Engine Optimization of value. I will be adding useful information on a regular basis, either directly to this site including multimedia content or as links to other sites. If there is something of interest that you would like covered, please don’t hesitate to contact me.

SEO experts can be labelled as using either black hat or white hat techniques. For those wanting to wear the black hat, this means building artificial links into the site as well as padding out the text with key words that can sometimes make the text seem rather artificial. For those wearing the white hat, content is king. If you have a well developed site then the people will not only come but will also return, often bringing others along as well.

If you are looking for quick wins with SEO then put on your black hat to develop your SEO tactics.

If however, you are looking for something more sustainable, then put on your white hat in order to develop your web site strategy. Content is king. If you give visitors what they are looking for, they will come back for more.

To improve SEO on your web site, you need to know the "5 key areas" to work on. We will cover these in our free 5 part SEO lessons. I will be adding regularly to the site including resources and reviews. I want to make this site of value to all of us. So, if you have something to add through either questions or valuable information, please raise it through the email link or through the forum.

That’s my two bits worth at this stage. I look forward to sharing your ideas and thoughts on the art of Search Engine Optimisation.

~ Ron and the SEO Team

Here are some articles to start with...

seo articles:
Seo - Article Marketing Is Out - Link Baiting Is In
By Chris Angus
Article marketing is yesterday, Link Baiting is tomorrow, this is the future.The majority of SEO campaigns have involved article marketing , this was okay until recently. The problem with Read more...
Seo - Offsite Analyse Technique
By Juhani
Moving on from there we look to the PageRank breakdown of the links. The higher the numbers of high PageRank links the more difficult the competition is however, once you have isolated which Read more...
Seo Or Ppc - Which Marketing Campaign Is Best For Your Online Business?
By Chris Taylor
Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not Read more...
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